associationFOCUS | Volume 8, Issue 2

Attention Review Time Engagement Stimulation Memory Retrieval Accuracy Memory Speed and Confidence Purchase and Willingness to Pay Desirability Valuation PRINT VS DIGITAL: Difference in Human Response PRINT EXPERIENCE IS UNINTERRUPTED Comparative analysis of the difference in human response to physical/digital media and its subsequent effect in the consumer buying process and purchase intent. With print, you do not have to worry about annoying pop-ups and push notifications that interrupt your flow. Why Print Matters = low performance = high performance People multitask less when they read print in comparison to online reading. 14 | association FOCUS