associationFOCUS | Volume 8, Issue 2

There is no ad blocking issue with print. 25.2% of all U.S. internet users used ad blockers to block ads on their devices in 2018. This number is expected to reach 27.5% in 2020. Print works better for products and services with longer consideration times. of customers first try a business because of print. of all Amer - ican adults look forward to checking their mail. of them open almost all of their mail. immediately act on the mail they receive. of people who want to make a purchase trust print ads the most. more customers will visit an advertiser’s website due to an effective print ad. 41% of all Americans over 65 are not internet users, meaning that they do not go online at all. CONSUMERS TRUST PRINT ADS Print is the most trusted advertising channel today. 79% 70-80% 40% association FOCUS | 15