associationFOCUS | Volume 8, Issue 2

The state of magazines by the industry’s editors. The best magazines live on coffee tables and are statements of identity when you come into someone’s home; they are held by fans walking down the street, the magazine or its tote bag, symbols of identity and belonging. Jefferson Hack Print is more than just a tangible product. It is a noun, adjective, and a verb that embodies a massive industry consisting of editors, writers, photographers, advertisers, readers, designers, influencers, and more. It’s a membership with a list that seems to grow every day , much like the number of independent print magazines that continue to pop up across the globe. Juergen Teller Digital content is like beer, Coke and sparkling wine , which you drink on everyday occasions or at cocktails with a big crowd. You can have these parties often. But when you sit down for a formal and exclusive dinner with a select group of people, you want a glass of fine wine that you savor slowly. And that glass of fine wine is the print magazine. Angelica Cheung I think both print and digital can be great in their own way, but if I had to compare them, it would be like comparing a real kiss with a virtual one . We all know which one is better .’ Chris Vidal Tenomaa association FOCUS | 17