10 con . tent Authenticity is the foundation of relevance because if you don't have a clear idea of who you are, and what you do, you can’t really be a thought-leader in your industry and therefore, influence anyone. When put into practice, authenticity allows your organization to not just be real, but be also in touch with your member base. It means listening and being responsive in a way that speaks to the need, as opposed to simply supplying rhetoric. Be Authentic 1 The Characteristics of Relevancy:
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