2021 Content Booklet

13 con . tent Empathy creates relevance because it creates the deep connection that brings people together. In business, there are three levels of empathy. The first is "on-demand" empathy, which is the ability to sense what members want. The second is "solution" empathy, which entails understanding a member’s problem and figuring out how to address it. The third is "transcendent" empathy where you create solutions to problems that members don't even know that they have. Be Empathetic 3 Ultimately, it is the actions of the organization that make you relevant to others. All the authenticity, mastery and empathy in the world remains useless unless put into motion. Be Action Oriented 4

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