2021 Content Booklet

16 con . tent A study conducted at Temple University, found that print holds more persuasive weight than digital, and participants in the study showed more emotional connection to print, and emotional connection is, interestingly enough, a key characteristic of relevancy. Learn how to tell a good story. Quality is one piece of the content puzzle, presentation is the other. Some things are best presented in a digital format, other things need the tactile endurance of paper.

RkJQdWJsaXNoZXIy ODQxMjUw