20 con . tent Getting someone to talk about themselves — which many times is the foundation of good content — is actually ridiculously easy. How Do You Get Someone Interesting to Talk to You? Apparently, talking about oneself activates the same areas of the brain that eating sugar, taking drugs and having sex does. Simply put, selfdisclosure is gratifying. It turns out that science has now proved what reality-show fans and Catholic priests have known all along: humans just can’t help talking about themselves. And recent research suggests a simple explanation: it feels good. Harvard’s psychology department, found that humans actually get a biochemical buzz from self-disclosure.
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