21 con . tent “In the end, we listened because, in the core of our being, we need something, a little meat — a lesson to take home with us. We are often drawn to someone because they are funny, or charismatic, or weird. But we are held in their aura because they are helping us with some fundamental, raw, and rudimentary need. Isn't that why TED Talks exist?” —John Braden
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