22 con . tent Here’s how to conduct an interview: • Ask thoughtful (not prying) questions, about them, their interests and priorities. Listen to the answers and follow up with more questions. • People are interested in other people. What they know, what they have learned, what was the turning point of their success. Those are the interesting stories, because they help people connect with each other. • Prepare a list of questions that will move the story from point A to point B. The sequence needs to make sense. The emotional connection is a hardship or a lesson learned between the person being interviewed and the reader. • Let the person being interviewed see the list of questions so they have an idea of what will be asked. • Always let the person being interviewed proof the interview before printing. Interesting Content, Begins With Interesting People
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