23 con . tent Share them with members digitally or in print. Post them to your website, and encourage social media sharing. We can’t emphasize this enough. When you focus on a member and allow them to tell their story, you are accomplishing several things: first, the person who gets to tell their story is engaged, their friends, family, and employees are also engaged because they know and respect the person who is the focus of the story, and second, you are using someone who is respected and well-known in your association to speak for you. Voices of authority are respected. What they think matters. And finally, especially if the story is in print, you are delivering mentorship right to the desks of your members. Use Member-Based Storytelling. 1 Regularly Present Data Trends, Surveys, and Forecasts. 2
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