26 con . tent Well, you distribute it to your members. It’s what thought leadership is all about. Create and curate quality content and share the relevance with your membership. It’s actually one of the things that draw members to your organization. The sharing of relevant content is the exchange of inclusivity. Simply put, it engages and adds value. A recent survey asked 1,030 young members of professional associations about their primary motivations for joining, breaking down responses by generational responses. But for millennials and Gen-Xers, the benefit they sought most was clear: networking, mentoring, credentials, training, and increased potential for job opportunities by expanding their pool of business colleagues. So, What Do You Do With All This Great Content When You Have It?
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