27 con . tent “I talked to a journalist recently who said it’s harder and harder to get people to agree to an interview for an online story. But mention that it will be a printed feature and executives rearrange their schedule. The printed word is still perceived as more credible to many people than anything on the web. It goes to the old adage, ‘If someone invested enough to print and mail it, it must be important.’” — Joe Pulizzi
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