6 con . tent Huffington Post Suggests That Good Content Should Follow These Three Rules: The content should provide valuable and useful information to the reader. It should teach them at least one or two things, or answer at least one question they have. While information is a key factor in great content, information alone won’t do the trick. You have to keep in mind that real people are reading this content, so it has to be interesting; the content needs to catch and keep their attention from the title to the last period. Things like facts, statistics, metaphors, analogies and funny anecdotes are all great ways to keep people interested in what they’re reading. Another good rule of thumb is to not be too technical, keeping a conversational tone and using words and phrases that are easily understood, because most people read at a 7th-8th grade level. Informative Interesting 1 2
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