7 con . tent The final rule for creating great content is also one of the most important. Relevance applies to a few different things. The content must be relevant to the niche, business, or company that it’s being written about. It must also be relevant to the audience for whom it’s being written. Knowing your target audience is important, but ensuring the content you’re writing is relevant to that audience is even more important. Writing properly relevant content comes from doing research and knowing enough about the subject of your content and who it is being written for to make it relevant to both. Relevant 3 Relevant Informative Interesting
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