2021 Content Booklet

8 con . tent The Meaning of Relevance The Oxford English Dictionary defines "relevance" as "the state of being closely connected or appropriate to the matter in hand." To be relevant then is certainly to be important, but the term implies more than that. To be relevant, an action, person or organization, must be connected to a larger scheme, a grander plan — the ultimate "matter in hand" in their industry. In the business world, to be relevant means being an integral part of your organization, or your company; of the information economy; and of the long-term plans. It means being the kind of person or organization on whom others depend, whether for leadership, expertise, decision-making abilities, or networking support.

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