9 con . tent In order to produce relevant content, the organization itself needs to be relevant. Therefore, if the organization is relevant, the members typically are relevant within their own business spheres as well — which, incidentally, makes your own organization a "target rich" environment for relevant content. It has been said that we are the average of the FIVE people we surround ourselves with. This has actually been found to be NOT TRUE. It's bigger than that — we're actually the average of ALL the people around us, making the case for organization relevancy more important.
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