2021 FOCUS Flipbook

14 Print is a trusted source for news and other information and consumers take time to read a door drop leaflet, catalog or magazine. Print media offers a host of content areas: news, information, education, inspiration, special offers and entertainment, all of which generate engagement between the reader and the advertised brands. Advertisements are as much a part of the reading experience as the editorial content, with magazines and newspapers providing exactly the right context for a relevant brand campaign. Creating Engagement 2 The key to successful marketing is engagement, drawing your customer in through attention-grabbing content before rewarding them with a worthwhile offer or service.