2021 FOCUS Flipbook

& 4 seconds 54 words We filter what we can. We skim. We view unconsciously. We absorb information in snippets (yes, that’s a word). And we remember very little, because there is, quite simply, too much information to remember. Research has shown that page views receive less than 4 seconds of attention and when the ideal number of words (111 or less) appears on a page, only 49 percent are actually read. How do we absorb this enormous amount of information? So here’s the digital magic formula: 6