2021 FOCUS Flipbook

Harvard Business School Associate Professor Thales Teixeira has conducted research and published findings on how to leverage this limited resource. He promotes a scientific consistency to allow for a dependable, repeatable process that helps marketers engage more effectively with their audiences. • High-quality content in the form of information or entertainment • Effective distribution Teixeira stresses two key concepts: IN THE BRAVE NEW WORLD OF ATTENTION ECONOMICS, HOW WE SAY IT, IS APPARENTLY EQUALLY IMPORTANT TO WHAT WE SAY. 9