The newsLINK Group - Goldfish Presentation

13 GOLDFISH PRESENTATION Perhaps the most important benefit of print media is tangibility. Many people prefer print, because they like the feel of paper. Having it in their hands means that the content is real, it exists. Print media is unique in its capability to trigger a number of senses. Also triggering multiple senses will add to the effectiveness of print advertising. Martin Lindstrom, writer of Brand sense, says that Print = The Sensory Media Experience when brands appeal to more than three senses, message effectiveness will increase 70 percent. For your associate members – who joined your association to increase business opportunities – percentages like this is marketing gold. No fish pun intended. 1.