The newsLINK Group - Goldfish Presentation

15 GOLDFISH PRESENTATION Digging Deeper with Print Recent neurological research has identified differences in ways people process information presented in print and on screen. These studies have found that readers of print maintain their capacity to read longer articles since the reading situation doesn’t offer so many distractions. Readers have full attention for the content. This capacity – called deep reading – also cultivates deep thinking. The lack of distractions when reading print allows the reader to get to the moment when he or she is fully engrossed in a substantial article in a newspaper or magazine. Deep reading also has to do with the "topology" of articles; readers use the structure of an article, pictures, headlines and subtitles to navigate through the content. This structure helps them to more easily return to certain parts and remember the content better. 3.