The newsLINK Group - Goldfish Presentation

16 GOLDFISH PRESENTATION Integrating Paper and Pixels Social media describes what they do, Google will help them find whatever they need, they visit YouTube to watch the newest videos and sites, such as Amazon, to buy the products on their wish list. Paper is now an ideal way to get readers online to, for example, the advertiser's website or Facebook page. With QR codes, Augmented Reality, Near Field Communication or digital imprints, readers can have immediate access to the most appropriate online page. These technologies form a bridge between print media and a brand’s online presence, inviting consumer reaction, feedback and purchase, all via a smartphone, tablet or PC. Such technologies increase the effectiveness of print media, as well as enhancing the consumer experience. Consumers lives are increasingly online. .