The newsLINK Group - Goldfish Presentation

17 GOLDFISH PRESENTATION Talking to One or Many In between, there are formats such as the personalized newspaper or magazine – titles that have content tailored to the specific reader. Modern digital presses offer marketers, media and advertising professionals the ability to print entire publications based on the profile and needs of their consumers. Or even to integrate digital content in a mass produced magazine or newspaper. This personalization adds to the effectiveness of the print medium. Such flexibility and adaptability allows the marketer and brand owner to choose exactly the right print media for their brand. Print media exists in many forms: from mass media (hundreds to millions of copies) to one-to-one (the personalized version). 5.