The newsLINK Group - Goldfish Presentation

18 GOLDFISH PRESENTATION Adding Print Increases the ROI An effective marketing campaign works best when print is used with other media as one element of an integrated solution. Research has shown that adding print to the advertising media mix will increase 6. the ROI of the overall campaign. Print media will not only add to the ROI, but it will also enhance the ROI of TV or online in the mix. BrandScience analysis shows that TV's ROI increased by 61 percent when used in combination with print advertising.