The newsLINK Group - Goldfish Presentation

21 GOLDFISH PRESENTATION When examining print and digital magazine platforms, a survey of 3,500 consumers by IPC Media showed that print ads were more likely than digital ads to inspire a purchase – from a brick-and-mortar store or online. While it’s no surprise that digital platforms are more apt to trigger online searches for information on products and services, a healthy 57 percent of respondents say that print magazines inspire them to head online. Which brings us to associate members, and why they join associations. The general consensus is that they want more business from your members. Your association is a target rich environment.