The newsLINK Group - Goldfish Presentation

22 GOLDFISH PRESENTATION A Nielsen Catalina study for Meredith shows an average ROI of $7.81 for every one dollar spent on print ads. Almost half of those surveyed preferred to look at an ad in a print magazine, and only 1 in 10 preferred to see the same ad in a digital version – and none want to see ads in apps. Print magazines are probably the best way for your associate members to reach their target audience for products and services – one of the main reasons – they joined your association.