The newsLINK Group - Goldfish Presentation
27 GOLDFISH PRESENTATION One of the least likely recent examples of an online brand adopting the "slow media" route has been Google, which publishes a print magazine called Think Quarterly . As the name implies, it is a quarterly magazine, billed as "a breathing space in a busy world" and encourages the exchange of ideas with the "lean back experience of print." Wait a minute ... Google? "At Google, we often think that speed is the forgotten 'killer application'– the ingredient that can differentiate winners from the rest. We know that the faster we deliver results; the more useful people find our service. But in a world of accelerating change, we all need time to reflect. Think Quarterly is a breathing space in a busy world. It's a place to take time out and consider what's happening and why it matters. Our first issue is dedicated to Data – amongst a morass of information, how can you find the magic metrics that will help transform your business? We hope that you find inspiration, insights, and more, in Think Quarterly ." Matt Brittin, Managing director, Google
Made with FlippingBook
RkJQdWJsaXNoZXIy NDEwNTUx