The newsLINK Group - Goldfish Presentation

3 GOLDFISH PRESENTATION The average attention span for the notoriously ill-focused goldfish is 9 seconds, but according to a study fromMicrosoft Corp., people now generally lose concentration after 8 seconds, highlighting the effects of an increasingly digitalized lifestyle on the brain. Heavy multi-screeners find it difficult to filter out irrelevant stimuli – they’re more easily distracted by multiple streams of media, according to the same study. We’re unable to filter out the irrelevant information, so the junk, and the information we should probably be paying attention to, flows unfiltered through our brains, resulting in a sort of informational soup. Not surprisingly, 25% of people forget major details of close friends and family. Like phone numbers, addresses and birthdates. Source: An Empirical Study of Web Use