The newsLINK Group - Goldfish Presentation

6 GOLFISH PRESENTATION How do we absorb this enormous amount of information? We filter what we can. We skim. We view unconsiously. We absorb information in snippets (yes, that's a word). And we remember very little, because there is, quite simply, too much information to remember. Research has shown that page views receive less than 4 seconds of attention and when the ideal number of words (111 or less) appears on a page, only 49 percent are actually read. So, here's the digital formula: 4 seconds and 54 words