The newsLINK Group - Goldfish Presentation

8 GOLDFISH PRESENTATION By definition, a limited resource has value, making it a currency. This economic concept, called attention economics , treats human attention as a scarce commodity because a person only has so much of it. Harvard Business School Associate Professor, Thales Teixeira, has conducted research and published findings on how to leverage this limited resource. He promotes a scientific consistency to allow for a dependable, repeatable process that helps marketers engage more effectively with their audiences. Teixeira stresses two key concepts: High-quality content in the form of information or entertainment Effective distribution