associationFOCUS | Volume 8, Issue 1

Print and digital aren’t at war. When used strategically, print is the backbone of an integrated marketing communications strategy. The smart thing is to find the right mix of media that considers costs but also engages your audience and keeps them connected. Why Communicate with an Association Publication? T op associations flourish because they not only build member value, but also broadcast it effectively. A printed publication is a great way for asso - ciations to exhibit all the benefits of membership — job postings and networking, education and training, support from lobbyists and legal experts, along with valu- able professional insight — that reade rs will recognize. When You Need to Bring Your Association to Your Members, Nothing Beats a Printed Publication 12 | association FOCUS