associationFOCUS | Volume 8, Issue 1

O ur clients use their magazines for many purposes. We agree that short, urgent or time sensitive messaging is better done through email, magazines provide a quieter respite — an event for two if you will. You are in essence bringing your association to your member. Here are some ideas: The Messaging of Magazines Greater Los Angeles Auto Dealers Association used their latest issue for a more feel-good approach of the latest COVID-19 crisis. Their messaging was on point as they also featured one of their long-time members who is well known for thinking out of the box and seizing opportunities for reinventing his business strategies every few years. Texas Automobile Dealers Association (TADA) used their latest issue of their magazine to say goodbye and “job well done,” to their long-time president, who recently retired. The pages were filled with good wished and fond memories. TADA: Dealers' Choice Spring 2020 https://thenewslinkgroup. com/clients/TADA/pdfs/ spring2020/index.html Utah Petroleum Association’s (UPA) messaging is one of advocacy. Their latest issue had several good arti - cles on key legislative issues as well as a brief wrap up of their annual meeting held in mid-January. UPA UP DATE: Issue 3 https://thenewslinkgroup. com/clients/UPA/ flippingbook/Issue3-2020/ index.html Greater Los Angeles Auto Dealers Association Los Angeles Dealer Winter Issue 1 2020 https://thenewslinkgroup. com/clients/GLANCDA/ pdfs/issue12020/index.html Utah Asphalt Pavement Association's (UAPA) latest issue was a full recap of their conference, which was held at the beginning of the year. The maga- zine is used as a way to highlight the conference for those those members and potential members that did not attend. By using this strategy, UAPA’s conference attendance has increased exponentially year-over-year. UAPA: On the Road Winter Issue 1 2020 https://thenewslinkgroup. com/clients/UAPA/pdfs/ issue12020/index.html 1 ON ROAD WINTER ISSUE12020 THE “PAVING THE FUTURE” OFFICIAL PUBLICATION OF THE UTAH ASPHALT PAVEMENT ASSOCIATION INDUSTRY GOAL O N E UTAH ASPHALT CONFERENCE FEBRURY 25-26, 2020 Photo courtesyofBrooksCox,CMR 18 | association FOCUS