associationFOCUS | Volume 8, Issue 1

©2020 The newsLINK Group, LLC. All rights reserved. association FOCUS is published by The newsLINK Group, LLC for our clients and prospective clients. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of The newsLINK group LLC. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recom - mendation of any product or service advertised. The association FOCUS magazine is a collective work, and as such some articles are submitted by authors who are independent of The newsLINK Group. LLC. While association FOCUS encourages a first-print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact us at: 855.747.4003. How Long is the Average Human Attention Span? And Why Do We Care? 9 3 Being in the Know and Knowing What To Do. 12 When You Need to Bring Your Association to Your Members, Nothing Beats a Printed Publication 18 The Messaging of Magazines FEATURES 5 W riting Interesting Content 11 Rules To Follow 11 A Case for Print 14 Pandemic Per spectives: Safety, Service and Smart Messaging During Times of Crisis 21 In Uncertain Times, You Have More Control Than You Realize OTHER We are a woman-owned business, and our certifications for WOSB, EDWOSB, 8(a)DB and WBENC are pending. association FOCUS | 1