Pub 3 2021 Issue 3

24 | HOMETOWN BANKER | HOMETOWNBANKER.ORG YESTERDAY’S TRADITIONS. TOMORROW’S VISION. MEETING ELAINE WOODLAND AND PACB MEMBER FIRST KEYSTONE COMMUNITY BANK By Jena Wolgemuth, PACB SVP of Administration and Chief of Staff P ACB is excited to introduce you to one of its newest members, First Keystone Community Bank in Berwick, PA, led by president and CEO Elaine Woodland. For over 150 years, First Keystone has been partnering with its customers and prioritizing their needs. This is the foundation of the bank’s business philosophy, one that has obviously served them well. After a century and a half, they strive to continue delivering quality accounts and services to meet every financial need of their customers at an affordable cost. This commitment to their customers is an initiative spearheaded by longtime community bank supporter Elaine Woodland. After completing her mathematics degree at Bloomsburg State College, Woodland took a teller job at the First National Bank of Berwick to pay the bills until she could start her professional journey as an actuarial. Fortunately for the community banking industry, that bus never left the station. Woodland quickly started climbing the banking ladder, learning more about the business firsthand from the varied positions she held; she worked in the accounting and finance office. As a credit analyst, she found her niche as a commercial lender and ultimately rose to president and CEO. As Woodland’s experience and knowledge grew, so did her love of community banking. In 1997 she had the opportunity to be part of the small group that enabled de novo Pocono Community Bank to open its doors. She designed their loan policy for them and served as the Director of Lending. Pocono Community Bank was eventually acquired by First Keystone Community Bank, taking Woodlands’ community banking journey full circle and returning her to her roots. This turn of events provided her the opportunity to take all of the expertise, skill, and understanding that she had developed during her tenure in banking, and implement a strategy to drive First Keystone toward its second-century mark. As the leader of a billion-dollar bank, Woodland focuses on deepening relationships with the bank’s existing customers, reaching out with retirement and financial planning resources, and connecting the First Keystone team with the local community. Every Friday of the year, employees can contribute by wearing jeans to work through the bank’s “Denim Days Connect Campaign.”