Pub. 2 2020 Issue 8

THE PUBLICATION CELEBRATING AND EDUCATING PENNSYLVANIA’S COMMUNITY BANKING INDUSTRY. POWERED BY HOMETOWN BANKER PUB. 2 2020 ISSUE 8 hometownbanker.org COVER STORY SUCCESSFULLY MANAGING A BRAND REFRESH IN A PANDEMIC PANDEMIC PIVOT FOR PEOPLESBANK CONNECTIONS CENTER PAGE 10 ARE YOU PREPARED FOR THE NEW NORMAL? PAGE 16 SEEING IS BELIEVING … OR IS IT? PAGE 14 FINANCIAL INSTITUTIONS: MANAGING COSTS IN A TIME OF CRISIS PAGE 22 MORALE-BUILDING DURING COVID-19 PAGE 21 PACB LAUNCHES DIVERSITY AND INCLUSION TASK FORCE PAGE 3

RkJQdWJsaXNoZXIy OTM0Njg2