Pub. 2 2020 Issue 8

12 | HOMETOWN BANKER | HOMETOWNBANKER.ORG DIANE M. SWEENEY IS A PROFESSIONAL COPYWRITER AND CONTENT STRATEGIST. AT HER DESK, OVERLOOKING BEAVER CREEK IN CHESTER COUNTY, SHE ENJOYS WRITING ARTICLES AND WEB CONTENT TO INFORM, PERSUADE AND ENTERTAIN. HER WORK CAN BE FOUND AT WWW.DIANEMSWEENEY.COM a Connections Center and five Retirement Community banking offices in the county. In total, they have 24 branches. “We want to be seen as financial mentors,” says Kristen Heisey, Director of Marketing & Client Experience. “Based on what a client shares with us, we ask appropriate questions so we can guide them to the right solution. We build confidence and trust to help clients achieve their dreams. That did not stop with the pandemic.” Lancaster City is not yet back to business as usual. Foot traffic is light, and not all businesses have reopened. On June 15, under the Yellow Phase of Pennsylvania Coronavirus guidelines, PeoplesBank Connections Center once again welcomed people into their office. “It feels good to be back,” shares Kinney. “It feels good to be with clients and other staff members. Most of us in banking did not get into this field because we like numbers. We are here because we like people. We like connecting and supporting clients to build a business or a life with financial confidence.” Some of the new clients gained via phone or video call have stopped in to meet in person. Others have come by because of direct mail pieces that were sent with special offers and to satisfy their curiosity about this new banking concept. Looking ahead in this period of uncertainty regarding the virus, the Connections Center is talking with local businesses and the Lancaster Chamber of Commerce about a “virtual” First Friday. “Our focus would be on education,” said Kinney. “Health and finance are at the top of everyone’s mind. In any way we can — whether managing safety protocols, mortgage refinances, debt consolidation — whatever the need — we plan on being here to help.” Kauffman adds, “It was always our plan to serve our clients while also being a resource for the entire community. Coronavirus did not change that goal.” The opening of the Connections Center was also PeoplesBank’s introduction of a brand refresh. Their new logo represents the core values and mission that have been the stronghold of their bank since their beginning. • The center diamond signifies the client — always at the center. • The symbol to the left represents PeoplesBank — always surrounding and supporting their customer. • The arrow to the right embodies the vision of always moving forward toward the future. “The new logo sums up our brand,” shares Heisey. “We are here to give every person a distinctive client experience.” The ability of the Connections Center to continue to operate — and grow — under pandemic restrictions has proven the new concept works. PeoplesBank is still looking ahead with plans of implementing the Vision Board dreaming features of the Connections Center at all locations as soon as possible. “We are ready to bring banking to the next level,” says Kauffman. “To change the conversation with our clients, to understand their dreams and desires, to keep those dreams front and center, and to make them become a reality.” CONTINUED FROM PAGE 11