The Original and Still the Best Recognized as the most comprehensive introduction to the banking industry for over 40 years, ABA Principles of Banking introduces fundamental banking concepts, the basics of how banks operate, their obligation to operate in a safe manner and manage risks, and the responsibilities of bank employees in a customer-focused financial services environment. The newly-revised edition of Principles of Banking has been reorganized into three key areas: bank and employee responsibilities, bank products and services, and building and safeguarding customer relationships. Updates within these sections include the following: • Overall trends in banking in areas such as regulatory change, diversification of delivery channels, and intensified competition • Technological advances, including mobile banking, virtual banks and virtual currency • Creation of the Consumer Financial Protection Bureau and its effect on the industry • Trends in bank marketing, including the growth of social media as a means to connect with current and future customers • Security threats to customers, including identity theft and the newest fraud schemes Contact Chris Bennett at the Indiana Bankers Association to learn how you can provide this career-enhancing program to your bank’s staff. www.indianabankers.org | 317-387-9380 | cbennett@indianabankers.org
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