23 Hoosier Banker April 2015 Banker Jr. Features: + Custom branded for your bank + Kids track their account in a fun way + Games teach kids financial literacy + Introduces your brand to kids + Expands your existing mobile presence Bring your world to them. BANK Email us for more information: info@htmobileapps.com With Banker Jr., they’ll be app users today and account holders tomorrow. Made for kids but made for banks too, Banker Jr. is a brand-able mobile application designed to expand your Mobile Banking footprint. It makes banking fun for kids, it teaches good saving habits, it illustrates financial learning, it encourages giving, and it puts your bank at the center of it all. At HT Mobile Apps, we’re helping banks everywhere tap into the app experience. To see more, visit: bankerjr.com Banks also should record and monitor customer data to help them optimize the entire customer experience, rather than focusing on isolated touch points. To gain insight, they must study both structured data, such as transaction data, as well as unstructured data, such as call logs. 2. Strengthening customer relationships. Next comes the need for systems that can automate customer engagement for frontline employees. Powerful customer relationship management programs can collect customer data from a variety of places and can provide information to employees on profitability, recommended products, transaction and account history, and customer service interactions. By creating a companywide tech foundation that is focused on the customer, banks can increase collaboration across all lines of business and build a cohesive understanding of how the various touch points affect the customer relationship. As a result, the entire bank can collectively deliver a consistently positive experience throughout the customer lifecycle. 3. Branch mobility. Finally, banks should consider the physical layout of the branch and look for ways to incorporate technology that allows more flexibility. In addition to providing mobile technology directly to the consumer, banks also should leverage tablets and mobile systems to empower employees to move throughout the branch and work with customers in a comfortable setting. By unshackling frontline employees from the counter or desk, they can educate, solve issues and collect data that is directly entered into the core system, eliminating roadblocks to centralized information. Ultimately, for banks to stand out from their rivals, they must look closely at the customer experience and ensure that the technology is mobile, flexible and supports a serviceoriented culture. t * Europay, MasterCard and Visa First Federal Savings Bank, Rochester, has completed a renovation of the bank’s corporate headquarters. The building, located at 301 E. 9th St., Rochester, originally was built in 1976. The renovation added 6,200 square feet, which includes 15 offices, a staff lounge and five conference rooms. Energy-saving features and recycled materials were incorporated in the renovation, with a goal of achieving LEED certification. t First Federal Savings Bank, Rochester, completed the renovation of the bank’s corporate headquarters in 2014. new BranChes, Buildings & openings
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