10 Hoosier Banker March 2016 Continued from page 9. enthusiasm must have been evident when it came time to convince my son Brad to consider a career in banking. By the time he joined the bank in 1992, he had established a successful career with Aristokraft, the cabinet manufacturer. “Brad was able to transition into banking quickly. It is often said that second- and third-generation business are typically not successful. However we found that if the business is operated by people who enjoy what they are doing and apply a strong work ethic, a multigenerational business can be very successful.” How did your career develop? “I began my career in 1964 with Alcoa Warrick Operations, designing equipment for the new rolling mill that had been installed in Newburgh, Indiana. It was an exciting place to work, and at that point I had no intention of being a banker. “After a couple of years, I accepted another engineering position with Eastman Kodak in Kingsport, Tennessee, designing equipment in the fibers division. After a few more years, I decided that working for large corporations was not what I enjoyed, so I returned to Lynnville to manage our family funeral home and start my own engineering consulting business. “By 1974, I finally figured that a career in banking was the best option, and I have stayed ever since. Though I enjoyed my former career as an engineer, I have enjoyed my banking career much more.” Bradley K. Pemberton Hoosier Banker: What are your duties as president and CEO of LNB Community Bank? Brad: “One of my top priorities is to provide an environment that encourages employees to take pride in LNB and what it represents. The best way to create shareholder value is to empower excellent employees with products, services and expertise to exceed customer expectations. Customers then become the bank’s best promoters. “Our senior management team is loaded with experience. My father joined the board of directors in 1971, then the bank in 1974. Betty Sanders, our executive vice president, has been here for 57 years. She has worked with all three generations of Pembertons, starting with my grandfather in 1959. “John Haley, our senior vice president, has been at the bank 37 years. He oversees the complex areas of compliance and audit and is the son-in-law of Charles Pemberton, my grandfather. Brenda Julian joined the bank in 1994; she is our cashier and assistant vice president of deposit operations. “Mark Barclay, senior vice president of retail banking, has been with us since 1999, and Jody Yager, vice president of commercial lending, joined in 2003. Our attorney, Dayd Haley, has only been with us since 2008, but he has been immersed in banking his entire life. Like me, he is a grandson of Charles Pemberton. “We are proud that our bank upholds hometown values. Customers are greeted by a warm smile and the friendliest service they could ever hope to find.” You are a third-generation banker. Why did you decide to continue the family tradition into banking? “It was interesting to grow up around banking, and I always knew that my father and grandfather were doing an excellent job taking care of customers. I didn’t realize, though, that banks are designed to make a profit and deliver value to the shareholders, not just take care of people. “After I started taking business classes in college, I began to appreciate that my dad and granddad were increasing their shareholders’ profitability, while also improving the individual portfolios of people in the community. “After college, I accepted a position in management training for Aristokraft and spent five enjoyable years in manufacturing. Then in 1992, when I was 27, Dad asked me to try banking. “He challenged me to see the satisfaction of helping others achieve their financial goals and fulfill their dreams. After only a short time in banking, I knew this was what I wanted to do for my family and our community.” How did you prepare yourself for your current position? “College helped me develop a work ethic. My first two years, I attended on a basketball scholarship, which taught me teamwork and sacrifice, elements important to both sports and Randall (left) and Brad (seated) Pemberton welcome Brad’s son Daniel for a summer internship in 2014. Daniel represents a possible fourth generation of Pembertons to continue the family banking legacy.
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