19 Hoosier Banker March 2016 About the Author Rod Lasley is vice president-products & services of the Indiana Bankers Association, and also serves as president of the for-profit companies owned by the IBA. He can be reached at 317-387-9380, email: rlasley@indianabankers.org. team of more than 70 combined years of experience in the processing industry can help educate bank customers on how to qualify for the best rates available. The solution provided by APS is customizable. If you have an individual or team of bank associates that already works in this area, APS will work with your staff to assist and strengthen the offering. Its sales team is available to go along with your bank personnel to call on your small business customers and provide the knowledge, service and product to help your Treasury management officer or commercial loan officer make the customer feel comfortable with this decision. However, if your bank does not have merchant services experts, or if you do not have the availability for your staff to “wear another hat,” that is not a problem. APS will make a sales representative available in your market area to promote the services on behalf of the bank, not only selling merchant services, but also often generating small business opportunities for your commercial loan or deposit officers. Your clients will enjoy the peace of mind of having the bank they trust provide quality service and 24/7/365 ongoing support. Your bank and APS make a strong team when working in the merchant services area. As today’s small business owners are constantly on the move, often accepting payment in many places other than their actual stores, APS is equally mobile. It offers card payment from a smartphone and mobile swipe technology for secure transactions. Web-based solutions are also available for use, when wireless connection may not be the best alternative. So wherever your customer is, accepting payment is always available. From the bank’s perspective, merchant services is an excellent way to increase non-interest income. Because these services are so important to the customer, lenders and bank staff can often lead with this product and begin to help the customer immediately, where they need it most. APS will work with your management team to determine the expectations of the program and help build a plan to meet those expectations and accomplish those goals. Your bank will: • Earn more fee income; • Have no merchant liability; • Have no upfront investment; • Need no additional staff; • Have a full marketing program and support; • Grow your portfolio! Don’t fall into my mistaken past beliefs and let your merchant services program gather dust. Let APS help you re-energize your program and put it to use as the strong tool it can be. For more information about Approval Payment Solutions Inc. and its offerings, contact Eric Bass at 812217-6998 or ebass@apsolutions.net; or contact me, Rod Lasley at the IBA offices, at 317-387-9380 or rlasley@ indianabankers.org. t IS YOUR MERCHANT SERVICE PROGRAM RELEVANT? Eric Bass • 888.810.9968 ext. 101 • ebass@apsolutions.net • Are YOU maximizing your Revenue Stream? • Are YOU confidently using your program as an Acquisition & Retention Tool? • We will consult with YOU to tailor a Turn-Key Solution! The Partnership Approval Payment Solutions, Inc has been selected as the “Preferred Service Provider,” for IBA for merchant services/payment processing. APS will collaborate with bank partners to tailor a flexible program that will complement the bank’s goals and business model. APS offers a turn-key solution to bank partners with no liability or underwriting responsibilities while still providing back office support. Most importantly, APS maximizes non-interest revenue stream back to its bank partner and helps solidify existing relationships. Eric Bass is a 2004 graduate of the University of Louisville College of Business where he earned a B.S. degree in Business Management with a minor in Marketing. Eric has been in sales since the age of 18 where he spent the bulk of his sales career in specialty industries working in a variety of training and development roles. Eric’s vast experience in direct sales, marketing and business development, as well as his passion for helping customers and providing excellent service are ideal in regard to APS’s goal of growing their portfolio the “right” way as well as maintaining successful bank partner relationships. Eric Bass, Director of Agent Bank (MW) The time to discuss your current scenario and needs is NOW!
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