28 JULY / AUGUST 2017 Are you trying to connect with your customer base, since it no longer comes to the office to transact business? Or support your local merchants by driving customers to them? The Indiana Bankers Association has found a solution that can help you accomplish these goals, while also creating more loyalty, retention and revenue for you. Based in Ann Arbor, Michigan, Larky builds engagement and loyalty programs that help banks connect with customers at the right time and place. Larky’s 100 percent bank-branded mobile platform powers relevant communications with bank clients to add value for customers, support local businesses, cross-sell products and services, boost loyalty and drive noninterest income. Larky enables you to connect with customers through location-based mobile alerts. Your customers will receive notifications on their mobile phones when they are near discounts at participating merchants. With this program, there are no points to earn or accrue; instead, users receive an instant discount at the merchant, courtesy of your bank. An example would be, “Free dessert with purchase of two entrees at JD’s Grill, brought to you by ABC Bank.” When a user taps on this notification, immediately a screen appears, listing details about the discount, as well as other discounts in the area. This platform additionally allows you to promote the services of your bank. For example, below is the notification a user receives when at an auto dealer location that has been identified by a participating bank. In this example, the financial institution may have a strong relationship with the auto dealer, or perhaps none at all. It may be that when the bank decided to participate in the platform, it named this dealer as one of the locations where it wanted its offer to be presented to users. From a user’s perspective, when entering the dealer’s lot, this notification automatically appears on screen. There is no need to open the app or check in. Upon tapping on the notification, the user can be taken to a bank webpage with a phone number to tap to dial, or other options. The phrase, “Car loans as low as 2.24 percent...” is customizable per location, with different wording available at different auto dealers. Your customers will download to their devices a mobile app, customized and provided by Larky, that contains the bank’s name, logo and messaging. After downloading the iOS or Android app, your customer will begin receiving notifications of discounts as they travel around town. Larky will work with your bank to determine which merchants to target, and then Larky will contact the merchants to develop the compelling discounts. This turnkey system – which includes a marketing plan, ongoing execution support and metrics monitoring – provides you with the best of program execution and tracking. In addition to helping local merchants by sending business their way, there are several benefits for your bank. You can increase noninterest income through interchange fees with the use of your credit/debit card to redeem the discounts. You will stand out from your competition by embracing mobile and by delivering tangible added value to your customers. Finally, this program will boost wallet share, loyalty and retention by engaging with your customers throughout their daily routines, so they will turn to you first for their financial needs. The IBA is pleased to partner with Larky on this cutting-edge technology that allows member banks to connect with today’s customer in a way that is simple, efficient and effective. For more information about Larky and this exciting product, contact Joel Abramson at 734-355-5375, joel@larky.com; or Rod Lasley at the IBA, 317-387-9380, rlasley@ indianabankers.org. HB Mobile Customer Engagement Boost wallet share, loyalty and retention NEW PREFERRED SERVICE PROVIDER PSP SHOWCASE
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