6 JULY / AUGUST 2018 Amber R. Van Til President and CEO Indiana Bankers Association avantil@indianabankers.org @grbanker VANTAGE VIEWPOINT In the last edition of Hoosier Banker, I shared with you that the Indiana Bankers Association has embarked on an ambitious three-year strategic plan, which presents the Association vision in five categories: Tell the Story, Fiscal Strength, Education, Government Relations and Next-Gen Bankers. The middle three categories – Fiscal Strength, Education and Government Relations – are perennial topics from past strategic plans, but within each are new elements: • Fiscal Strength – We will set formalized fiscal policies regarding investments and reserves. • Education – We will initiate a talent management educational track to offer coaching and succession planning topics. • Government Relations – We will reprise the successful BANKPAC captain program to grow PAC funds, and we will build a database of banker/legislator contacts to strengthen grassroots advocacy. The remaining two – Tell the Story and Next-Gen Bankers – are new goals, essential in meeting future needs. Tell the Story means going beyond telling the IBA story. It is time to tell your story. It also is time to extend beyond traditional communications into social media, digital media and video production, to make your stories resonate. You’ll see this theme of Tell the Story echoed by our cover story feature, Rebeca Romero Rainey. The other noteworthy goal, Next-Gen Bankers, centers on stirring interest in the next generation in banking as a career. One component of this goal is to develop an internship program. Bankers report to us that they would like to host interns, but lack the time and resources to make internships meaningful. We will be working on formalizing a program to provide the tools you need to bring quality students to your banks. Another feature of the Next-Gen Bankers goal, spearheaded by Chairman Ewing, is to create a banking major. Pieces of the needed curriculum are already in place at several universities in Indiana, but have yet to be assembled into a banking major. The process to achieve this goal will be long but worthwhile, in order to prepare tomorrow’s professionals for banking careers. We’ll also be advancing the Next-Gen Bankers goal through sharpened focus on the IBA Future Leadership Division. The FLD has been thriving, and we’ll build on this success through partnership opportunities with the IBA Leadership Development Program, a program designed to build skills for all levels of bank leadership. To make these strategic goals a reality, it is my great pleasure to announce some personnel changes at the IBA: Eric Augustus has joined the Association as vice presidentgovernment relations. Eric is well-versed in advocacy, having lobbied for the Indiana Utility Shareholders Association and the Indiana Association of Realtors. He will be a great partner to Dax Denton at the Statehouse. Michelle Long has been promoted to government relations coordinator. She retains many of her former administrative responsibilities, but additionally helps the GR Team by coordinating government relations activities and organizing advocacy events. Josh Myers has been promoted to assistant vice president-member engagement. He continues to lead the FLD and to support GR through BANKPAC and grassroots, but he now also leads the digital and social media push that is so vital to our strategic plan. Emily Brooks, hired as member engagement specialist, will be assisting Josh. Emily is experienced in video production, digital communications and social media, allowing us to step up communications on your behalf. Thanks to your generous support, all the pieces are now in place. We have our team ready and eager to serve, and we have our roadmap set. I will continue to update you on progress as we forge ahead on the IBA strategic plan. HB To view a brochure detailing the IBA Strategic Plan, click on the hand icon in HB Digital, or go to: indianabankers.org/about IBA Strategic Plan IBA Annual Convention Sept. 9-11 Indiana bank leaders convene, connect and conduct IBA business in scenic French Lick. Annual Washington Trip Sept. 30-Oct. 2 Joing the chorus, and make your voice heard at our nation’s capital. FLD Leadership Conference Oct. 15-16 Emerging bank leaders come together for networking, leadership-building and inspiration. Don’t Miss Out! Save the Dates for These IBA Events
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