28 SEPTEMBER / OCTOBER 2018 Eric B. Bass Director of Strategic Partnerships Approval Payment Solutions Inc. ebass@apsolutions.net Approval Payment Solutions Inc. is a Preferred Service Provider of the Indiana Bankers Association. PSP SHOWCASE When it comes to the internet, we tend to first think of Google. The way we do things now has changed the world in pretty much every way, and e-commerce has changed the way sales are completed though shopping and selling. Many business owners still haven’t recognized how much they could grow their businesses by selling products online through e-commerce platforms or by utilizing SEO products to drive consumers to their businesses. Below are some helpful tips to grow your depositors, increase sales and drive customers to the door. Selling Online Reaches More Consumers As for setting up a business website and selling products online, your customers can see a big difference in their sales. A lot of businesses with the brick-and-mortar approach are starting to uncover these methods, but an online presence isn’t limited to retail establishments in today’s ever-changing business landscape. There are many advantages outside of expanding customer reach. When businesses take omni-channel selling, they can start selling on marketplaces such as eBay, Amazon, Facebook and Etsy to reach a different variety of new customers outside of their traditional websites. Affiliate Sales Are the Future One benefit of having an online store is being able to track from where and whom orders originate. Being able to create affiliate programs for new customers and retail partners helps expand business reach. Approval Payment Solutions Inc. has built-in e-commerce platforms, but if you’re going to work with separate third-party systems, commercial depositors will need to see if they have this feature available. Regarding online marketplaces – think Amazon – many have affiliate programs built in. Entrepreneurs will easily be able to utilize marketers, bloggers and everyday customers to help them promote their products in exchange for a small commission. Using this method is an effective way to get bloggers to expand reach with new customers and grow a social media presence, as well. There are numerous affiliate tracking tools that can determine the rate, depending on how much commission is given to affiliates. An example is to give loyal customers a 5 percent commission, but 10 percent for influential consumers who can get products in front of millions of people. Schedule More Online Appointments Selling online doesn’t always mean offering goods. The service and consulting industry can also watch revenue grow by creating a sound online presence. Being able to sell and schedule appointments through a website not only saves time for business owners and staff, but it reduces the amount of effort being put into their day, and wards off some headaches. It also opens the door to customers, allowing them to have a better understanding of when a business may E-Commerce Helps Banks And business customers alike recognized businesses through e-comway to get
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