26 MARCH / APRIL 2019 PRODUCTS & SERVICES PROFILE Rod Lasley Vice President - Products & Services Indiana Bankers Association rlasley@indianabankers.org @rodlasley Tired of Being ‘Just a Number’? We’ve all seen the recent merger between a major core provider and a large EFT partner. These types of transactions are not always best for you, the customer. Yes, it sometimes creates stronger offerings, but it often creates less and less customer focus. As with any large publicly traded company, quarterly earnings expectations are often the main driver. These numbers are usually met by charging more and delivering less. SHAZAM Inc. is an alternative to the previous scenario. Its unique, not-for-profit structure and community bank ownership mean that its only way to survive is by offering more products and services that fit the unique value proposition of the community bank, while keeping costs low to ensure banks can continue the critical work of supporting the economic development of their communities. SHAZAM has been a Preferred Service Provider of the IBA for more than 15 years. It is an electronic payments network, serving nearly 2,000 community banks in over 40 states. More than 40 years ago, SHAZAM’s founders developed an efficient, costeffective way for community banks to process electronic payments, then developed a network of those participating institutions to create a strong collective voice in the electronic payments industry. This industry has dealt with much change through the years, and innovation now happens so quickly that the challenge is to understand which technologies to embrace and which to reject. SHAZAM meets that challenge head-on, fully committed to bringing you only those products that have true potential to strengthen your business. It’s not about the “coolest gadget,” it’s about making your business stronger. By combining your bank’s outstanding personal customer service with the very best technology and convenience in electronic payments from SHAZAM, you will have the perfect formula for maintaining customer loyalty and retention in your marketplace. SHAZAM has a broad selection of products to help you succeed in the electronic payments business. It offers all of the services you need to remain competitive, including both PIN and signature debit card personalization with color photos, HSA cards and card authorization services that allow you to issue and activate cards and authorize transactions based on up-to-the-minute balance information. SHAZAM also provides multiple security features to protect against fraud, including Falcon and Falcon Real-Time that tracks customer habits and makes risk determinations based on those habits. It also utilizes a mobile app, SHAZAM BOLT$, to alert your customers to potentially fraudulent transactions, allowing them to contact the bank sooner to stop further fraud. This app also allows your customers to access their card balance information wherever they are. SHAZAM not only provides this competitive electronic payments solution, it continues to be a partner by helping you in the marketing of the program to maximize customer usage and provide rewards programs for your customers to win choice prizes based on the customer’s usage. SHAZAM is focused on helping community banks survive and succeed in the challenging area of electronic payments. SHAZAM continues to see great success throughout the country. Its cooperative ownership structure allows SHAZAM to succeed when its banks succeed. Don’t be a number, be an owner and have a partner to help you succeed in this challenging, ever-changing world of payments. When reviewing electronic payment delivery options, let SHAZAM show you what it can do for you. For more information regarding SHAZAM and its opportunities, you may contact Andrew Huth at 800278-8150 or ahuth@shazam.net. You can also contact me, Rod Lasley, at the IBA offices, 317-387-9380 or rlasley@indianabankers.org. HB
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