Hoosier Banker 31 1 Read more about CSI WatchDOG, an IBA Preferred Service Provider, at: indianabankers.org/csi-watchdog-socialcompliance 2 The Federal Financial Institutions Examination Council released social media guidance in 2013, available at: ffiec.gov/press/pr121113.htm or overlook pieces of text while scrolling through a Twitter feed. It is a primarily text-based platform, after all. A simple way to grab a Twitter user’s attention is to include an interesting graphic, photo or video. Using a visual will make it more likely that people will read your tweet and interact with it in the form of “retweets” (reposts) and “likes.” These interactions are important because they increase your account’s visibility. A good visual can be as simple as posting a phone photo or video from your latest community service project, for example. Smartphone cameras are fairly good quality these days, so don’t worry if you don’t have professional photos or videos to use. For graphics, there are several free, easyto-use websites (such as Canva and Crello) with templates available to create professional-quality graphics. You don’t need to be an expert in graphic design to make nice visuals! 3. Use it to engage with customers. Another huge advantage of Twitter is the ease of interaction with other users. Many businesses use Twitter to better interact with their customers or potential customers because it’s a very casual social media platform that encourages discussion. Some banks have even embraced using Twitter as an arm of their customer service due to the quick, easy nature of sending a tweet for their customers versus their sending an email or calling a hotline. Twitter users can use the “@” symbol to tag a business so that the business will see the post, and likewise you can tag them back to create a discussion thread. If your bank is just starting out on Twitter, tweet like your audience is your customer base, and eventually you will gain their following. Put yourself in the customer’s shoes and ask, “What would I want to hear from my bank?” First For Your Success United Bankers' Bank is proud to be the nation's first and the upper Midwest's largest bankers' bank, covering 14 states and serving over 1,000 community banks from the Pacific Northwest to the Great Lakes. We can't wait to share our passion for community banking with youl For more information, contact your Indiana Calling Team: Bob McGovern VP, Correspondent Banking Officer 614.962.6505 bob.mcgovern@ubb.com Pat Burnette VP, Investments 248.880.0521 pat.burnette@ubb.com Chris Knight SVP, Regional Sales Manager 614.962.6504 chris.knight@ubb.com Scott Burke VP, Lending 614.962.6503 scott.burke@ubb.com First for Your Success'" ubb.com • Member FDIC 800.752.8140 Additionally, engage on Twitter with organizations and public figures in the communities your bank serves by following their accounts and interacting with their tweets. This will help your account establish a following, in addition to keeping you informed about what’s happening in the community. There are dozens of additional tips and tricks about Twitter, but these three basics provide a good start to understanding how to use Twitter to your bank’s advantage. Have any questions about Twitter or social media in general? Email me at ebrooks@indianabankers.org, or call me at 317-333-7167. HB
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