Hoosier Banker 35 petition, you need to continually improve your digital strategy. In this information age, people want instant answers and want to find them seamlessly. It is important to have a high-quality, easy-to-navigate website that provides enough information to draw them in. Avoid getting too specific, as you want to prevent information overload – and you want them to have a reason to get in touch with you. Social media is an essential part of a good marketing strategy, but you will want to be strategic in your approach. Not all social media platforms make sense for all businesses; focus on the ones where your audience prefers to engage. You can determine this by reviewing demographic information for your target audience and comparing it to current social media trends and data. If you are trying to reach millennials, you may find success using Instagram to connect with and educate potential buyers, as 59% of Instagram users are between the ages of 18 and 29. On the other hand, if you are targeting a broader audience, Facebook is a safe bet, as 68% of U.S. adults use the platform regularly. Advertising. One huge benefit to take advantage of: You have a physical location where potential clients can stop in and discuss their mortgage needs. This provides an opportunity to create and display ads featuring the mortgage solutions you offer, and how you can help future homebuyers achieve their dream of homeownership. Education. You have the advantage of getting face time with clients, so do not miss the opportunity to provide educational tools like credit education classes and low-down payment solutions seminars that can set them up for homebuying success. The reality is, people are going to shop around before choosing their lender, but the key is to ensure you are the last one to get shopped. Build a strong and trusting relationship with potential clients that will encourage them to bring other lender estimates to you, which gives you the opportunity to show them why you can provide a better loan program that will meet their current and future As a leading global provider of entity management services, we offer you advantages few others can match. Our extensive range of services is available in a number of the world’s most attractive jurisdictions. See how our services and skilled professionals can make the difference on your next deal. For more insight on how we’ve successfully served clients on entity management transactions, contact one of our experienced professionals or visit wilmingtontrust.com/entitymanagement. Your experienced team for entity management services. DELAWARE & NEVADA INVESTMENT HOLDING COMPANY SERVICES | CUSTODY | COLLATERAL MANAGEMENT | TRUST SERVICES WILMINGTON TRUST RENOWNED EXPERIENCE | ENTITY MANAGEMENT MARY ALICE AVERY mavery@wilmingtontrust.com 302-636-6127 EVAN PIZZUTO epizzuto@wilmingtontrust.com 302-651-8367 MINDY WALSER mwalser@wilmingtontrust.com 702-866-2203 Services are provided by Wilmington Trust, N.A. Wilmington Trust is a registered service mark. Wilmington Trust Corporation is a wholly owned subsidiary of M&T Bank Corporation (M&T). ©2018 Wilmington Trust Corporation and its affiliates. All rights reserved. CS17946 CS17946_GCM EntityMang_ 7.375x4.375_Hoosier 2018.indd 1 4/6/2018 9:53:53 AM needs. Along those lines, be sure to educate your borrowers on rate – not just what is listed on other lender estimates – and how them how it all breaks down and what they would actually pay. Community outreach. Another touchpoint you have as a brick-and-mortar mortgage lender is the ability to host events within the community to drive awareness to your brand and showcase your mortgage solutions. The opportunities are endless, from occupational events for police or teachers to back-to-school happenings and more – getting yourself in front of these individuals can lead to significant growth in your client base. As technology continues to grow, do not let it become your enemy – find ways to successfully compete and use your skills and strengths to gain an advantage within the mortgage industry. Online lending may not be going away, but you have the opportunity to rise above and build a trusting relationship with potential clients that technology simply cannot replace. HB
RkJQdWJsaXNoZXIy MTg3NDExNQ==