54 JANUARY / FEBRUARY 2020 If you’ve visited the Indiana Bankers Association website recently, you’ve likely noticed a brand-new look! Our fresh, updated website is the product of many months of work and planning. As a result, our new site is easier than ever to use, thanks to some much-needed updates. One of the updates was to make the homepage more comprehensive and useful. The newly designed homepage serves to guide you toward nearly anything you’re looking for on the website, from upcoming events to Hoosier Banker to Preferred Service Providers. You’ll notice a significant visual improvement, too, with larger, higher-quality graphics as well as embedded video. Not to be forgotten is the live social media feed, an entirely new addition to the homepage. This shows the latest tweets from the IBA twitter (@indianabankers), in addition to a rotating featured tweet. Through website analytics, it was clear that the education and events portion of the IBA site is what our members utilize the most. For this reason, we focused on presenting event information and registration details in as simple a format as possible. Event pages now have a standard, organized layout which makes finding details a breeze. Our event calendar is now color-coded for organization, and events are classified into one of five categories: online, classroom, conferences, schools and events. This new layout makes it easier to browse and find The New IBA Website Sleek, fresh and more functional than ever the events that fit your interests, and also coincides with the event links on the back cover of every issue of Hoosier Banker. A significant addition to the website is the newly created Next-Gen channel. This is the go-to spot for information and resources for the next generation of bankers. This includes Future Leadership Division, the BankLEAD internship program, BankTalentHQ and more. The Next-Gen channel is also home to the Next-Gen Video Series, which features young bankers in conversation about their careers, why they love banking, and how young people can join the industry. The improved Contact page provides a roadmap to finding any answer you may need regarding events, news, visiting the IBA and more. The website footer, in addition, provides links to core aspects of the website, such as listings of board members and staff, a calendar of events, the IBA strategic plan and even a list of local hotels for those seeking nearby accommodations. To adapt with how our members view websites, we have improved our site to be extremely mobile-friendly. Log in to the site by smartphone, tablet or any other device to experience full website functionality! Go to indianabankers.org and have a look around! We hope that our new website will serve you well. If you have any questions about the site, please contact me at ebrooks@indianabankers.org, Tracy Kubly at tkubly@indianabankers org, or Josh Myers at jmyers@ indianabankers.org. HB Emily Brooks Member Engagement Specialist Indiana Bankers Association ebrooks@indianabankers.org classroom, confer- and events. layout makes it browse and find ebrooks@indianabankers.org,
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