36 MARCH / APRIL 2020 Team Up on Merchant Services With Approval Payment Solutions Inc. Rod Lasley Executive Vice President - Operations & Member Services Indiana Bankers Association rlasley@indiana.bank @rodlasley PRODUCTS & SERVICES PROFILE Have you looked at your merchant services program lately? This is an area of your business where you can earn noninterest income for your bank, but also provide a much-needed service to your business client. By gaining your client’s merchant services business, you are tying that customer more closely to your bank. As business continues to be more competitive, merchant services have become the lifeblood for many of your bank clients. With a majority of payments being made with debit or credit cards, your merchants need a strong, dependable and cost-efficient manner of handling payments. Approval Payment Solutions Inc. is a long-time associate member of the IBA and a Preferred Service Provider in this area. Based outside of Evansville, APS has been in business for over 20 years, utilizing locally trained, knowledgeable and qualified staff to not only work with your bank team to make sure the program is implemented and managed well, but also with your clients to provide seamless installation and ongoing personal support. APS offers a complete menu of electronic payment solutions to businesses of every size and type. The company works with your business clients to ensure that they can accept debit/credit cards and gift cards efficiently. The APS senior management team, with over 70 years of experience in the processing industry, will work to educate the bank customers on how to qualify for the best rates available. Solutions provided by APS are customizable. If you have an individual or team of bank associates who already work in this area, APS will work with your staff to assist and strengthen the offering. The APS sales team can accompany your bank personnel to call on your small business customer and provide the knowledge, service and product to help your treasury management officer or commercial loan officer make the customer feel comfortable with this decision. If your bank doesn't have merchant services experts, however, or if you don't have the capacity for your staff to “wear another hat,” that is not a problem. APS makes sales representatives available in your market area to promote the services on behalf of the bank, not only selling merchant services, but often generating small business opportunities for your commercial loan or deposit officers. Your clients will have the peace of mind of knowing the bank they trust is providing a quality service and 24/7/365 support. Your bank and APS make a great team when working in the merchant services area. As today’s small business owner is constantly on the move and often accepts payment in places other than the actual store, APS is just as mobile. It offers card payment from a smart phone and mobile swipe technology for secure transactions. Web-based solutions are also available for use when wireless connection may not be the best alternative. Wherever your customer is, accepting payment is always available. From the bank’s perspective, merchant services provide a way to increase noninterest income, something banks are always looking to accomplish. Since this is so important to the customer, lenders and bank staff can often lead with this product and begin to help the customer immediately, where they need it most. APS will work with your management team to
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