38 MAY / JUNE 2021 them. Other factors to highlight are ease of use, convenience and digital features to create program excitement. The success of your program and your rewards comes down to active management by the bank and your provider. Community banks need to know their customer demographic, research competitive offerings, and come into any loyalty program with clarity about what they want to drive performance. If you do not currently offer a rewards program, ICBA Bancard can help you establish one that fits your bank and your customers. If your program has not been reviewed for some time, ICBA Bancard can analyze your current offering and help you right-size it successfully. For more information, please contact Tina Giorgio, ICBA Bancard president, at tina.giorgio@icba.org, or me, Rod Lasley, at rlasley@indiana.bank. HB Why should your payment solutions be any different? bankersbank.com Customers expect their community banks to be as fast as the industry leaders. Let your back end fly with Faster Payment Settlement Solutions from Bankers’ Bank. – Seamless delivery of bank funds to and from RTP network joint account – Reconcilement reporting and advices to ease daily balancing – Fund-level monitoring and recommendations Continued from page 36.
RkJQdWJsaXNoZXIy MTg3NDExNQ==