34 JANUARY / FEBRUARY 2022 of the IBA Industry Makers Pledging Assistance, Cooperation & Togetherness (IMPACT) Players Program. This marketing initiative addressed concerns from the COVID-19 shutdown, which threatened loss of substantial revenue through unused sponsorship, advertising and exhibit dollars, as well as negatively impacting the IBA’s associate members, which utilize in-person events to connect with the members. Under the guidance of Rod Lasley and with assistance from Susan Clark, IBA events & products/services assistant, the Association created and marketed a program inviting associate members to transition unused sponsorship, advertising and exhibit dollars into alternate offerings for recognition and awareness. The result was that 23 associate members took advantage of the program, gaining recognition through alternate means such as Zoom sessions, a specially created e-newsletter, magazine ads, social media postings and a webpage devoted to them. The act of converting unpaid sponsorship, advertising and exhibit dollars into alternate offerings helped the association recoup 74% of income that otherwise would have been lost, plus helped IBA associate members remain connected to the Indiana banking community. HB The Indiana Bankers Association was honored with two statewide awards from the Indiana Society of Association Executives at an awards gala on Dec. 2. Rod Lasley, chief operating officer, was named ISAE Association Professional of the Year. Additionally, the IBA won in the category of Innovative Marketing Campaign for its IMPACT Players Program (Industry Makers Pledging Assistance, Cooperation & Togetherness). Association Professional of the Year Rod Lasley joined the IBA in 2009 and is responsible for oversight of the Association’s business practices, member engagement and corporate communications, plus serves as president of two for-profit companies owned by the Association. Notably among his accomplishments, he helped establish two banking minors in Indiana for the first time in the state’s history: at Purdue University Northwest and Ball State University. He additionally oversaw IBA’s establishment of the BankLEAD Internship Program, which provides hands-on banking experience to college-level students, while helping member banks attract top talent. Rod Lasley and Susan Clark of the Indiana Bankers Association display the Innovative Marketing Award bestowed by the Indiana Society of Association Executives. IBA Wins Two Statewide Awards Throughout the pandemic, Lasley continued to demonstrate leadership, particularly through creation of IBA’s IMPACT Players. He also has been responsible for oversight of the Association’s pandemic procedures, as well as related communications through news releases, emails, a specialized Google Group, a dedicated webpage and two e-publications. Prior to joining the IBA, Lasley worked in banking for 18 years, the last three years as president and CEO of IBA-member North Salem State Bank. In that capacity, he served on the IBA Board of Directors and was president of the IBA Future Leadership Division. Within the community, he is chairman of the Hendricks County Board of Zoning Appeals and serves as an IHSAA soccer official. Lasley earned a bachelor’s degree in economics from DePauw University and has completed the Graduate School of Banking at the University of Wisconsin. Innovative Marketing Campaign The Indiana Bankers Association also was named recipient of the ISAE Innovative Marketing Campaign award in recognition
RkJQdWJsaXNoZXIy MTg3NDExNQ==